With eyes shut tightly and lips set in a grim line, Mark began to massage his temples as he felt pain shoot up on the left side of his head.
It was his wife’s birthday this weekend and he had no clue what to gift her, for she already possessed every possible thing, that he knew existed. He sighed and logged into Instagram, in hopes of finding some gift ideas other than clothes or shoes.
As he began to scroll, a sponsored post popped up in his Instagram feed offering customised art for loved ones. In that instant, he know what he was going to get- a personalised art piece. However, not from the artist he just saw because he found something off about their style.
Hence, he began to dig a little deeper, explored illustrators and settled for one he liked the most.
So, how exactly did he make his mind when he had a variety of options to choose from?
The Instagram feed.
That’s how most of us decide on following someone. Don’t even lie about this, you do not follow any feed with a cat picture and ten memes. (B-but- the cat!)
In this post, I am going to talk about things you can do with your brand’s Instagram feed to make it stand out and attract potential service seekers.
Why Does an Interesting Instagram Feed matter?
Before reading any further, you need to understand the importance of having an interesting Instagram feed for your business.
No doubt social media is about sharing moments and having fun, but it goes beyond that for a brand. It’s not just for big businesses, but also if you’re looking to make more out of your skills, such as turning it into a possible career or perhaps, building a brand out of it.
If that’s the case, then you’ll need to be a little strategic with your approach since relying on luck alone won’t do.
- 7 Billion People in the world.
- Over 4 Billion Internet users.
This data isn’t something new but it sure speaks volumes about the reach and power of the Internet, and the Social Media.
A good feed helps in utilising the power of Social Media by:
- introducing your brand to new people and connecting with existing customers,
- adding appeal to your work,
- incorporating your style and personality with your work,
- working as a portfolio,
- attracting your targeted audience,
- bringing in clients,
- advertising your brand.
5 Things Brands can do with their Instagram Feed
1. A Consistent Color Palette
Colors play a vital role in brand distinction. A consistent color palette helps others to identify your offer, style or brand in general and makes it stand out from the rest.
An excellent example is Coca Cola and how they’ve made use of their brand colors. Their feed can be easily spotted from a distance and the reason apart from Coke, is their use of colors. Have a look:
2. The Color Wheel Feed
If you think that you cannot stick to a single color palette but still want your feed to look consistent, you can always opt for a gradual shift in the shades and come in a full circle with the color wheel.
When I talk about circling in the color wheel with slight shifts in hues and tones, I am referring to something similar to what Sadhika, a lettering and mandala artist has experimented with her Instagram feed.
Having worked with big names such as Google, Gucci and Michael Kors, all through her Instagram, the woman is now moving onto her very own label.
Here’s how her creative Instagram feed looks:
3. A Narrowed Down Theme
So you’ve been planning to achieve consistency but your feed takes into account everything under the sun. Don’t get this wrong, it is good to have variety but it is great if that variety centers around a specific theme/topic/niche.
Consider Amy Kour, an artist who sells watercolor prints online. Her Instagram feed is a composition of rough sketches, BTS videos and final images of her art.
Her theme is restricted to portraits and that makes her art identifiable. Not just that, it eliminates confusion when making a buying decision since she attracts only those users who are into portraits and watercolors.
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Another example is Abigail, an independent digital artist who incorporates holographic elements and glowing props into her art. No doubt, a treat to the eyes:
4. Pre-made Design Templates
Not all businesses offer physical products.
Yes, there’s a major chunk of businesses which offer services such as marketing, consultation or even digital products such as eBooks or courses. A smart way to tackle the Instagram feed for similar businesses is to provide content in digestible form, something that’s valuable to the user and also drives them towards your final offer.
To make it easier, a good option is to make use of design templates which can be used over and again with slight changes everything. A great example of one such business is Chris Do, an Instagram business marketing expert whose final offer is to educate his users through:
5. Checker Board and an Alternate Road
Making a choice can be tricky.
And the truth is, a single option is not suited for every business. From eCommerce to small businesses run by individuals and every other business in between, the offer and content changes.
How do you, then come up with a tailor made idea for your Instagram feed?
Alternating is the answer! A text-image combo, or even one where you switch colors as you proceed is good enough. Here are a few examples:
These are some simple things which you can incorporate in your Instagram feed if you’re looking to attract clients from that platform.
No matter what kind of a business you’re running or who you’re targeting, spicing up things a bit is always a good idea.
You can always experiment and see what works better you. And while you are at it, make sure to have fun!