Friends, hangouts and good food.
Who doesn’t love that?
For me, an outing would be incomplete without my favorite – Coca-Cola. Nope, this one’s not a post to promote the drink, but rather one where we understand why it’s not just another soft drink.
I personally feel that I’ve reached the point where it has pretty much become a companion to me eating out and I’m sure that I’m not the only one.
However, there is a wide variety of soft drinks out there, and some with almost the same taste as Coke (although, there’s nothing close to it), then why is it that this particular one isn’t another random cold drink?
It’s because it has made through the crowd of several others, coming out as an unbeatable contender.
It’s because you can taste the feeling.
The feeling of friendship, of belonging and the exhilarating experience that life is. If you come to think of it, you can’t even count just how many memories you’ve made with the cold drink.
You know, it’s never just the product or the service that pulls you towards a brand, it’s always emotions and meanings.
And, that’s what we’re going to talk about today – building a meaningful journey and consistent user experience on your blog through branded content.
“Your brand is what people say about you when you’re not in the room.”– Jeff Bezos
A Brand goes beyond logos and definitions. It’s an idea in the mind, a perceived image, an emotion that connects the users with you to form a deep understanding.
A Brand, is almost like a person of its own and that is what distinguishes it from a lifeless business. Unlike a business, it has a voice of its own, communicating with and comforting people.
When business ideas are shaped into something meaningful, a brand is born and it breathes actively through regular innovations and updates.
But why should branding matter to bloggers, you ask?
I would like to tweak that question a bit – with an infinite number of blogs already out there talking about the same things as you, why should your blog matter to others?
You see, it’s branding which makes you different from the rest of the crowd. Branded content, therefore, is like molding, sculpting raw clay into a magnificent portrait. It shapes the basic content and transforms it into something far more valuable.
Moreover, branding isn’t just about the brand, but more about it’s users, their experience and eliciting a delightful reaction from them.
The Road Not Taken…Yet
When you start a blog, you’re just one of the million other fish in the sea.
So, who are you? Are you any special? Why should they go for you? How are you going to help them?
It’s all about them, my friend. And, mind you, they have a wide gamut of options to choose from so if you fail at establishing your unique ideals, then you’re nowhere even near their range of sight.
Another important aspect of branding is recognition. In terms of carrying out this process with your blog, you must work on a consistent design and quality content, the ultimate sum of which is improving user experience and providing utmost satisfaction.
You can easily integrate branded content and design through various customisations offered by WordPress. It’s an easy and effortless setup that is most suited for beginners, and just as good for intermediate and advanced users.
The purpose of crafting branded content is to provide a consistent and disruption free experience for users. The more they are at ease, the more chances of them staying and converting.
And that’s the job of your blog – to befriend your audience and offer them a hand to hold onto. Your blog, then, should take up the role of a problem solver and be that one source they can rely upon.
You might not be there yet, but if you have taken up the path, then that’s somewhere.
There’s still a long way to go. Keep pushing and you’ll make it through.
Molding Your Offer
The solution to any problem is something that holds practical value – and that is what your blog’s purpose should be.
An answer delivered in an identifiable style and a brand voice with ideals strengthened to the core is exactly what branded content means. In order to serve value to your audience, you must work on polishing your base offer.
Your offer is a critical part of your brand. To understand it in terms of blogging, think of it as a clear goal. For instance, if you are writing about different ways to style a cardigan, then the end result of that post should be giving out ideas or tips to style one and not a chocolate cake recipe by the time the user reaches the end.
It’s the magic of clarity that can help you keep them hooked. Your offer should be a simplified promise, clearly laying down what’s in it for them and why they need it.
Another important element is directly linking your offer with them and making it obvious. Personalise, create an emotional appeal and let them know it’s meant for them.
At the end, it’s them who matter the most. Your blog exists as an answer to their questions, and if it cannot help them, then you need to revisit and redefine the base.
From a Blog to a Brand: The Only Way Up
Actively shaping your blog and working on delivering branded content along with a memorable design are the foundational steps you cannot skip. More so, these are going to aid you in growing and developing your blog further.
From a blog to a success story, it’s branded content which can help you traverse that road.
There’s only one way, and that is forward and upwards. Now that you’re here, there’s no turning back.