The zeitgeist of our life narrative right now is in dire need to divert from our current appalling situations and teleport to enthralling locations on our bucket lists wearing our finest outfit. To soothe that now seemingly far-fetched urge, here is a compilation of times when fashion met alluring travel destinations and created winsome visuals at these unique fashion show locations.
1. Yves Saint Laurent – a mysterious desert
Amidst the constricted pandemic activities, Saint Laurent dedicated its 2021 collection “I wish you were here” to the freedom of movement and escapism. Anthony Vaccarello, creative director of the legendary French luxury label, devised this mesmeric panoramic film alongside creative accomplice Nathalie Canguilhem on the banks of mysterious sand dunes (suspected to be Maspalomas beach in the Canary Islands) where models strutted wearing softer designs contradictory to the label’s strong-shouldered, tailored looks.
2. Saint Laurent – Eiffel Tower, Paris
Naomi Campbell closed the show in a romanticized black sequined tuxedo as the white beacons of light rose to the evening sky in front of the Parisian love landmark – Effiel Tower. This glamorous fashion show location was filled with onlookers and the brand’s favorite muses – Blackpink’s Rosé, Academy award winner Rami Malek, supermodel Cindy Crawford, and more. Vaccarello systematically rechanneled the admired namesake of the brand and his creations of Le Smoking Suits and deluxe hippies in the 2020 spring RTW collection with his sensibilities of combining romantic pieces with the brand’s historic, empowered edgier roots.
3. Jacquemus – Lavender hills in Valensole, France
The mile-long heavenly, fragrant Lavender fields in Valensole, bright blue Provençal sky, the brand’s loosely signature tailored minimal clothes, the air buzzing with French youthfulness are what marked the triumphant celebration of Jacquemus’ 10th-anniversary celebration. The brand’s far-flung purple fields raided every Instagram page delivering the self-made designer’s ideology of optimism, youth, and fun for his 2020 spring collection “Le Coup de Soleil” translating to ‘The Sunburn’.
4. Jacquemus – French Vexin Regional Natural Park, France
From sending legions of models in lavender fields to breaking the internet with his viral tiny bags, Jacquemus loves a good Instagram moment with these gorgeous fashion show locations. An undulated wooden runway in an endless wheat field with the sun-bleached color palette, diverse and size-inclusive casting and deconstructed linens made for a Jacquemus visual masterstroke. “L’Amour” is inspired by the small wonders of one’s home- from ceramics and table cloth to grandmother’s curated cutlery.
5. Fendi – Colosseum, Rome
Fendi paid tribute to their former influential creative director, Karl Lagerfeld with their collection “The Dawn of Romanity” in Fall/Winter 2019/2020 as the most remarkable ruins of the pagan city, The Colosseum, served as the stellar backdrop. The brand presented 54 garments under the directorship of Silvia Fendi, each couture dress representing Lagerfeld’s years at the luxury fashion label. The collection had the former creative’s vision of hyper-contemporary looks woven with sharp tailoring and glamourous details.
6. Fendi – Trevi Fountain, Rome
“Legends and Fairy Tales” coined by the fashion powerhouse Karl Lagerfeld would perhaps suffice to describe the enchanting 90th-anniversary show of Fendi Haute couture as the models marched on the translucent water runway in the scintillating Roman baroque water fountain. Above the turquoise shimmering Frank Sinatra’s “Three Coins in the fountain” pool, models adorned the label’s trademark fourrure ensembles with soft mosaic appliques and embroidered tulle, all inspired by 1914 book of fairy tales, East of the Sun and West of the Moon, illustrated by the Danish artist Kay Nielsen at this magical fashion show location.
7. Fendi – Great Wall of China
Taking it to the Great Wall of China, Fendi splurged on the fall/winter 2007 show as it was trumpeted as the ‘first show to be visible from the moon’. The promenade on the Juyongguan Pass, northwest of Beijing established Asia as a significant luxury consumer. The unofficial show boasted impressive lighting amongst the majestic mountain of the World Heritage Site with over 1,500 miles of runway set under the joint venture of Karl and Silvia.
8. Dolce and Gabbana – Valley of Temples, Sicily
At the majestic crown jewel of Italian patrimony, Siciliy’s Valley of Temples, Dolce and Gabbana presented their Alta Moda with extravagant garments and filigree headpieces furnished with intricate details inspired from the Greek and Roman Goddess. Molded with love and excellence for over two years, the collection was a grand celebration to honor the Sicilian ancestors and Italian workmanship with the Mediterranean Sea lurking at the horizon.
9. Chanel – Palace of Versailles, Paris
18th-century fashion icon, Marie Antoinette, played muse for Chanel’s 2013 resort collection. Held in the courtyard of the last queen of France herself, the collection was deftly mined with hybrids of Antoinette’s historic ruffles, bodice, panniers, and Chanel’s pastel fever with tweed ensembles. “Versailles in a Socialist France” summarized Chanel for their retro-punk princess rendition of Versailles with denim breeches, Chanel logo-ed tattoos, corseted frocks, ankle-length overskirts, and metallic white boots.
10. Chanel -Château de Chenonceau, Loire Valley
The female-founded and run fashion label celebrated some of the powerful women of the 16th-century from Château de Chenonceau known as the Chateau des Femmes (the Women’s Castle). Chanel’s creative director Virginie Viard channelized the chateau’s checkered floors into her 2021 pre-fall collection with black velvet tracksuits, poet blouses, ruffled gauntlet gloves, and checkered details with the brand’s DNA of tweed attires and floral intricacies.
11. Gucci – Alyscamps, Arles
“Rave in a cemetery” seems like an appropriate summary for Alessandro Michele’s multilayered, phantasmagorical 2019 cruise collection on the sacred burial site. Models walked through fire and flames wearing Gucci’s signature androgynous, layered loud prints along with gold embroidered skeletons as Elton John played a set inside the 4th century A.D Alyscamps. Inspired by the lights in autumn, Vincent Van Gogh too painted multiple scenes of the UNESCO World Heritage Site.